Watch the video to see how we built an AI outbound engine for Arch that generated over 900+ leads, 200+ sales meetings, and multiple closed software projects:

https://www.youtube.com/watch?v=CTYV_yQOdYo

What does Arch do?

Arch is a UK-based custom software development company specializing in mobile, web, and back-office application development. The’ve been working with clients across industries like healthcare, utilities, energy, retail, and many more, to deliver tailored digital solutions for the last 2 decades.

Where were they before working with us?

Before partnering with Vergelead, Arch relied heavily on word of mouth, live events, and paid search (PPC/SEO) for client acquisition. While they had a strong delivery reputation, their outbound growth engine was essentially non-existent. They lacked a consistent, scalable way to reach and engage their ideal prospects across new verticals.

What was the core problem?

Arch had no predictable outbound pipeline. Despite a strong portfolio and high customer satisfaction, they weren’t proactively getting in front of companies that resembled their best past clients. Their outreach was reactive, but not strategic, which left significant revenue potential untapped.

What did we do for them?

We built and launched a fully-managed AI outbound system focused on Arch’s most profitable verticals. Here's how we approached it:

ICP Analysis from Past Wins

• We studied Arch’s most successful case studies and mapped their highest ROI client types. Then we reverse-engineered the ICP to find similar companies across the UK and Central Europe.

Vertical Targeting at Scale

• Using tools like Clay and Instantly, we built enriched, segmented lead lists for companies in:
  • Healthcare
  • Utilities & Energy
  • Retail