Binom is a Croatia-based custom software development company with over 15 years of experience delivering complex digital solutions across telecommunications, e-commerce, fintech, and enterprise platforms.
They partner with clients across Croatia, the USA, the UK, the Netherlands, Sweden, Slovenia, and more, known for long-term, high-quality engineering delivery.
Prior to partnering with VergeLead, Binom relied almost entirely on referrals, repeat business, and long-standing partnerships.
While their engineering reputation was strong, they lacked a structured, predictable outbound system to help them reach new international markets or proactively attract enterprise clients.
They had no consistent way to generate qualified demand beyond their network, which limited scalability and exposed them to market fluctuations.
Binom had no reliable outbound pipeline.
Despite having powerful telecom and enterprise case studies, they weren’t bringing those wins into new regions or verticals. Their sales process was reactive, not proactive, meaning they weren’t consistently getting in front of companies similar to their highest-value accounts.
This created a growth bottleneck and left a lot of potential revenue untouched.
We built and launched a fully-managed outbound engine designed to help Binom generate a predictable flow of qualified meetings in the telecom, media, and enterprise sectors.
Here’s how we approached it: