The Economics World Cup (EWC) is the world’s premier high school economics competition, designed to make economic thinking accessible, exciting, and global. Founded in Copenhagen, EWC gives students an opportunity to compete at an international level even without prior economics knowledge by solving real-world problems through critical thinking and logic.
The platform empowers high school students to engage with world-class academic content and compete under the mentorship of leading university institutions, turning economics into a dynamic and competitive experience.
EWC was in its earliest phase when they partnered with us. They had a strong concept, an elegant platform, and a clear mission, but zero traction.
Their team knew they needed buy-in from reputable universities to establish credibility, attract high-performing students, and build an ecosystem of academic partners that could serve as the backbone of their global expansion. But launching a brand-new EdTech concept into the university space without case studies or brand recognition presented a steep uphill climb.
They weren’t just looking for leads. They needed institutional validation to build momentum.
EWC had one urgent goal: convince top-tier universities to join the platform, not just as spectators, but as active participants. But reaching decision-makers in academia isn’t like pitching startups or tech buyers. It requires trust, clarity of mission, and a strong alignment with educational values.
Their challenge was threefold:
We built a bespoke outbound engine tailored for academic outreach, with a focus on high-conviction, low-friction messaging and value-first positioning.