Smoot AI is a proprietary revenue engine and SSP that helps mobile app developers unlock premium, direct-sourced advertising budgets without relying on ad networks or exchanges. By connecting supply-side partners with high-CPM campaigns from top agencies and brands (like Coca-Cola, Toyota, and Airbnb), Smoot eliminates intermediaries and makes monetization simple. Campaigns are activated through a single tag, SDK, or programmatic deal ID with no heavy lift and no wasted inventory.
Before partnering with us in August 2025, Smoot had a proven offer and strong track record in Spain and Mexico but no outbound infrastructure in place to break into new markets like the U.S., U.K., or Tier 1 Europe.
Their sales team was operating purely via warm intros, agency contacts, and events. That model worked in local markets, but didn’t scale to the volume and speed they needed to expand in the U.S., especially with over 10,000+ mid-size agencies as potential targets.
They needed an outbound engine fast.
Smoot sells digital ad campaigns, not software. That creates a unique advantage (fast sales cycles, no onboarding friction), but also a challenge: most agencies aren’t actively searching for “another SSP.”
Instead, the pitch has to land fast and clearly: premium multicultural demand, no need to change stack, and real campaigns ready to go via the DSPs they already use (Google DV360, The Trade Desk).
The challenge? Cutting through the noise to reach media buyers at scale and book real meetings with real buyers not just “curious” agency folks.
We built a fully managed outbound system that Smoot could plug into without any extra headcount, tools, or guesswork.
Smoot’s core ICP includes media agencies running multicultural campaigns in the U.S., U.K., and EU. We built segmented lists of thousands of qualified buyers using a mix of: