Watch the video to see how we built a personalized AI outbound engine for Something Inc. that brought 600+ leads, 250+ sales meetings, and helped close multiple high-ticket deals:
https://youtu.be/IDpUp9fRlug?si=CTAPYqie9JIkcOPD
Something Inc. is an enterprise-level SEO and digital strategy agency. They work with B2B and B2C tech companies, SaaS firms, retailers, private equity groups, and more, to drive organic visibility through SEO, GEO (Generative Engine Optimization), and paid media.
Prior to Vergelead, Something Inc. had tested outbound with several other agencies and relied heavily on paid ads to generate pipeline. While they were seasoned marketers, their outreach lacked the personalization depth needed to connect with top-tier prospects. They had messaging at scale, but it wasn’t converting into qualified conversations at the rate they hoped.
Something Inc. wanted to fill their pipeline more predictably and book meetings with higher-quality accounts: specifically in SaaS, private equity, and retail. Their previous outbound lacked relevance and customization, leading to low conversion rates despite large volumes of outreach.
We built and managed a fully-personalized outbound system that replaced generic messaging with data-backed, AI-enriched campaigns. Here's the breakdown:
ICP + Vertical Mapping
We worked with their leadership team to identify their best-fit clients. Based on this, we launched separate vertical-focused campaigns across:
Personalization Through Competitor Name-Dropping
To instantly grab attention and establish authority, we built messaging that referenced the prospect’s known competitors (e.g. “Would you like to outrank [Competitor A] and [Competitor B] for [Service] in [Region]?”). This strategy significantly boosted interest and reply rates.
Customer Magnet Framing
We didn’t just mention competitors, we also identified the customer personas that our prospects were targeting and referenced those in our pitch, making it feel hyper-relevant.
Lead Magnet Strategy – The SEO Audit
Our CTA was a free competitive audit, showing search terms their competitors ranked for and specific opportunities to win traffic fast. This framed the outreach as value-first.