WEM is a no-code application development platform that empowers businesses to build and scale enterprise-grade software without writing a single line of code. With a powerful drag-and-drop visual development interface, AI integration, and robust scalability through Kubernetes, WEM helps organizations digitize workflows, modernize legacy systems, and deliver intelligent, secure applications at speed.
When WEM first engaged with us in early 2025, they had a technically powerful platform, a strong team, and clear product-market fit across several verticals, but outbound sales wasn’t fully systemized. Most of their growth had come from events, inbound interest, or partner networks. They had done limited outbound previously but were looking to scale it up with better targeting, clearer positioning, and a reliable process for generating high-quality sales meetings.
WEM had a valuable and differentiated product but struggled to consistently get in front of decision-makers at enterprise organizations. Previous outbound efforts were slowed down by unclear ICP focus, inconsistent persona targeting, and a lack of automated follow-up systems leaving significant opportunity on the table. Despite generating a good amount of positive replies in earlier campaigns, many leads never turned into booked meetings.
They needed a streamlined outbound engine that could deliver consistent deal flow, optimized for both volume and quality.
We analyzed WEM’s most successful sectors such as Manufacturing, Insurance, and Retail, and narrowed targeting to the high-converting regions: Germany, Benelux, and the Nordics. This replaced earlier broader targeting in Eastern and Southern Europe, which had shown low intent.
By aligning our campaigns with key verticals and their specific needs (e.g., legacy modernization, no-code ERP workflows, customer portals), reply quality and conversion rates improved dramatically.
We built and enriched lists of decision-makers at mid-to-enterprise companies in selected verticals using verified firmographic, technographic, and intent signals. Focus was placed on companies with outdated internal systems, poor digital experiences, or recent innovation initiatives, which were ripe for WEM’s no-code transformation offering.